In the year 2005, St. John, a luxurious fashion brand, created quite a stir by roping in Angelina Jolie as their public face for a huge sum of $12 million. This deal catapulted her into the league of the highest-paid celebrities for endorsement deals in that era. Utilizing monochrome photos, Angelina Jolie mesmerized viewers with her stunning appearance, piercing stare, well-defined cheekbones, and iconic plump lips.
Angelina Jolie’s fashion sense is simply breathtaking. She always amazes with her choices of clothing, which are often made of wool, tweed, and leather. Her style perfectly combines elegance, seduction, luxury, and fragility. During her collaboration with St. John, Angelina was happily married to Brad Pitt and a proud mother of four children. Unfortunately, despite her stunning beauty, her partnership with St. John eventually ended.
As the CEO of St John, Glenn McMahon was upfront about the fact that Angelina Jolie’s presence had taken the limelight away from the brand. In an interview with Women’s Wear Daily, he stated his intention to move away from working with actors, particularly those who conform to the traditional blonde stereotype. Instead, he sought to present a more modern outlook and highlight the brand’s growth and adaptability. McMahon emphasized that the focus was on embracing change and showcasing St John’s evolution.
In 2008, St. John, a fancy brand, terminated their collaboration with Angelina Jolie after agreeing on it through handshake. Consequently, they selected Karen Elson, a British model with a unique red hair color and light skin tone, to take her place for the spring 2010 campaign that featured in prominent magazines like Harper’s Bazaar, Vanity Fair, and Vogue. The public seemed more interested in Angelina Jolie’s attractiveness rather than the brand’s products, leading to their decision to end the partnership with her.
